Popular social networks evolve with users. For a larger configuration, programmers update not only software, but functionality. Work is underway on the interface and design. Especially the logos.
The Tik Tok social network is no exception, which has attracted more than a billion users worldwide since its inception.
Story
TikTok was developed in 2016. The pilot platform was launched under the name Douyin. The software was programmed exclusively for China and local users.
In the world, the global version is represented by the name Tik Tok. In China, the original name, Douyin, has been preserved.
In the fall of 2017, TikTok was bought by ByteDance. The application was integrated with the Musical.ly social network. The unification influenced the creation of the emblem.
After a couple of months, the projects were combined with a global name.
Logo
The latest version of the emblem consists of two parts: the note “d” and the phrase. The first component has not changed since its inception, while the second was improved in 2019.
Initially, the name of the global version consisted of two separate words “Tik” and “Tok”, between which a gap (space) was clearly visible. The glyphs were made more vague, without clear angles. This can be seen in the top panels of the “T”, “k” endings.
Initially, the word was printed only in black and white. 2019, after the improvement, there were color accents on the “o”. Vowels are distinguished by a combination of shades of blue and red.
“O” has changed not only in color, but also in size. A letter similar to a note, visually setting the rhythm for the name, combining two words together.
The distance between “k” and “T” remains. The designers reduced the space to a minimum, and to announce its presence, they wrote the second word in capital letters.
Changed the font, outline. The letters were made smooth, without sharp corners. So, the square icon above the “i” was replaced with a round one. The elliptical “o” was made to the perfect radius. The glyph stems were changed at the end. The lower “k” diagonals have been raised, shifting to the right.
Colour
The first version was exclusively black and white. Updates added color.
Black and white designers combined with red, as well as aqua. Shades stand out around the edges of the logo. They can be clearly seen only at a large expansion of the picture.
Font
The developers focused on a simplified, sans-serif version.
“The emphasis during creation is color music. We changed the shape of some letters so that when combined they make a rhythm, set a beat. How the word will be written does not matter in general terms. Beauty and art are in simplicity,” the app marketers said.
Mastermind Mission
Tik Tok charges with a positive mood both registered users and viewers. After all, videos from the social network are actively uploaded to other platforms, especially VKontakte, Facebook, Instagram, YouTube.
Users create music, sports, entertainment and other thematic videos. Last year, TikTok received the status of the first social network, on the basis of which a full-length series was filmed. The first season of Youngzterz consists of 13 one-minute episodes. On November 5, 2020, the world will see the first episode of the sequel.
The chief designer of the project has fully fulfilled the mission of the inspirer. The name of the magician in the company is carefully hidden. It is only known that this is a young guy, a lover of rock music, concerts, exhibitions. Arts in general.
“The idea for the TikTok logo came to me suddenly. I then stood in total darkness, surrounded by a crowd, and looked at the bright stage. From high-quality powerful sound, the image vibrated, pulsated, like a living creature … The black background perfectly highlights accents, soft corners convey the life of music. The 2D wave was the finishing touch to the picture,” said incognito.
Future plans
TikTok became such a popular social network that Mark Zuckerberg became interested in it. The billionaire genius created a secret @finkd account to track the progress of competitors. Perhaps the Facebook developer even added Tik Tok drink to the list of favorite drinks, tasting the social network.
Representatives of Tik Tok did not announce any updates. So far, the company is struggling with the laws of the United States. The latter are trying to ban the utility in the country. This is caused by alleged violations of the user agreement, the protection of customer information.
Despite this, Tik Tok is rapidly gaining popularity. The utility supports 38 languages for a billionth audience. In addition, here you can not only shoot a video, but also make money on advertising.
The main thing is to keep the download codes up to date so that the application works without interruptions. Installation for registered users lasts a minute. Re-authorization is not required.
