If you are promoting an account on a social network, then you should periodically look at the statistics on Tik Tok. By analyzing this data, you will understand whether the audience likes your videos, what you need to work on, and in what periods you get the best results. Let’s find out how to look at statistics on Tik Tok, and what different indicators mean.
Where to look for statistics on Tik Tok
What can you see in Tik Tok statistics
View Tik Tok statistics for a specific video
Where to look for statistics on Tik Tok
First you need to log into your account in the application and find the menu button in the upper right corner:
To get to the section with analytics, you can click any of the buttons that appear at the bottom of the screen:
The path to the analytics section from the “Settings and Privacy” menu:
The path to the analytics section from the “Author Tools” menu:
What can you see in Tik Tok statistics
Once in the “Analytics” section, you will immediately see a general overview of the account and data on the involvement of viewers in the content:
By default, the data is indicated for the last 7 days, but if you wish, you can study the profile statistics for a different period:
The first screen contains the following indicators:
After studying the data obtained, you can understand on which days/weeks/months people were most active on your page. Such information is useful for compiling a content plan and publication schedule.
The second tab in the section displays information about the content:
In the Video Posts subsection, you can find out how many videos you have posted in the last week. The data is shown in comparison with the previous period. For example, -5 means that you created 5 fewer posts in the last days than you did in the previous week.
The “Popular Clips” subsection will show which posts have been visited most often in the last 7 days. The videos are sorted in descending order by the number of views.
The Subscribers section will tell you about your audience:
You can see how many people signed up for an account in the last 7 days. The “Growth Rate” parameter will help you compare your success in attracting followers with the previous period.
The “Gender” subsection shows who visits the profile more often – men or women.
Below is the data on the location of the followers:
The Follower Activity metric will tell you when people are more likely to explore content.
How to view statistics on Tik Tok live? Go to the relevant analytics section. The data will appear when you spend at least one stream.
View Tik Tok statistics for a specific video
Sometimes tiktokers want to know how much users “get” a particular video. To do this, open your account and click on the video you are interested in:
Then you need to press the “Analytics” button:
A detailed analysis of the video will open:
The top horizontal line says:
Below are the total and average viewing time, the percentage of people who watched the video to the end.
In the “Views by Section” submenu, you will find out from which source viewers most often watch videos. It will also help you understand if the content is included in the recommendations. Spectator location data is shown below.
Of course, it is not enough just to look at the statistics on Tik Tok. It is important to analyze the audience, understand what they like and what content is better not to release. Do you use analytics tools? Perhaps you have your own tricks that help you get the most out of statistics?
