When a user opens the TikTok app, they immediately go not to a selection of videos from people they follow, but to the “Recommended” tab. Here the program offers a person to watch videos from unfamiliar tiktokers. The recommendation feed is needed so that talented newcomers can get free traffic, attract new subscribers to their page and gain the desired popularity.
The scheme for getting into the recommendations is quite simple: those videos with the highest audience engagement are sent here. Therefore, the content must be of really high quality and interesting. Today we will figure out how to be guaranteed to get into recommendations on TikTok and promote your account in “legal” ways.
- Attention – efficiency rating
- Follow the trends on TikTok
- Participate in various TikTok activities
- Use hashtags wisely
- Improve the quality of your TikTok videos
- Communicate with your audience
- Follow TikTok rules
- Make your profile beautiful
- 6 life hacks from advanced TikTok bloggers
- How do you know if a video is featured?
Attention – efficiency rating
Every time someone posts a new video on their TikTok page, the program offers it to a specific group of users. The application monitors the behavior of viewers who have watched the video and displays a certain efficiency ratio. The following factors are important:
The higher the final effectiveness rate, the more people will see your video in the recommendations.
To get people to watch the content to the end, do not make videos that are too long. Viewers are better off short, but at the same time bright and catchy content.
Follow the trends on TikTok
TikTok also has its fashion trends. To understand what the audience is interested in now, just go to the “Interesting” section. Perhaps here you will find a boring topic for your next video.
Important! There are themes that get bored with the audience over time, and there are those that do not go out of fashion for years. The most popular channels belong to beauty bloggers and people who share the secrets of successful travel. Breaking into these areas is quite difficult. However, in the presence of high-quality and non-banal content, the prospects are simply amazing.
Remember that people watch videos on TikTok for two reasons. They either want to get valuable practical advice, or they want to relax. If you prefer the second point, bet on sparkling humor. Old and hackneyed jokes are unlikely to be of interest to anyone, but funny situations at the university, personal life, funny videos with pets usually really “catch” the audience. In addition, if you have acting talent, you can try to make parodies of the video clips of the stars.
Participate in various TikTok activities
Most tiktokers stir up the interest of the audience by taking part in duets with other users, contests and challenges, so you should not forget about them too. Information about these activities can also be found in the “Interesting” section. For example, it can be the Most Stylish Guy on TikTok contest, Talent Development Program, Teleport challenge. The most unusual videos not only get into the recommendations, but are also awarded with valuable prizes. Their authors can even get the opportunity to become the hosts of top shows, therefore, it’s definitely worth trying your luck!
As for duets, the chances of breaking into recommendations are much higher if you create a joint video with one of the top bloggers. If you don’t have that opportunity, try recording an interesting reaction on a video of one of the stars.
Use hashtags wisely
Many TikTok users find interesting videos for themselves simply by searching for certain hashtags. Thus, young bloggers definitely cannot ignore this opportunity.
We recommend use hashtags related to the same challenges, contests and other popular social network activities. It is important that your video matches the stated topic.
Immediately stop using hashtags that have nothing to do with your video. Most likely, the deceived user will be disappointed and will no longer visit your page.
Some successful bloggers claim that if you add a couple of target tags like #foryou and #foryoupage to your video, your chances of getting recommended will increase. However, not all tiktokers agree with this statement. In any case, you can experiment and test this theory in practice.
Improve the quality of your TikTok videos
Users of the TikTok app want to watch not only interesting, but also beautifully shot videos. A bad camera, a sloppy appearance, a background in the form of an old carpet “decorating” the wall in the best Soviet traditions are clearly not the best helpers in the fight for getting into the recommendations.
To shoot a quality video, we recommend:
You can also use your own bright appearance as a “chip”. See fashionable bows on the relevant Internet resources and choose neat branded clothes, do not forget about accessories, styling and makeup. All details of the image should be harmoniously combined with each other.
Communicate with your audience
The thing is, people love live channels on TikTok. Respond to user comments, invite followers to record reactions to your videos. At the end of the video, you can ask an interesting question to the audience: not the banal “How are you?”, but ask people’s opinions on a certain topic, ask for advice.
Follow TikTok rules
The recommendations will definitely not include videos that do not comply with the rules of TikTok. Most likely, an inappropriate video can become a decent profile block.
Here’s what you shouldn’t post on social media:
Make your profile beautiful
The quality of the blogger’s account design also affects the likelihood of being recommended. If a person likes your video, he will definitely want to go to your page and get acquainted with the content. An original and short nickname without unnecessary numbers a la the year of birth and an incomprehensible character set is a must-have for any person who wants to break into TikTok. The photo should be not only attractive and of high quality, but also appropriate to your image, style and theme of the account. Do not forget to add a description to your profile: write a couple of phrases about your activity or hobby, add a motto or a creative quote. But signatures in the style of “Please subscribe” are best avoided: most likely, this will only repel potential followers.
6 life hacks from advanced TikTok bloggers
Perhaps the experience of star tiktokers will be useful to you:
How do you know if a video is featured?
This information is only available to users with a Pro account. To apply, you need to open the application. Then you should go to the “Settings and privacy” section (by clicking on the three dots in the upper right corner). After that, select “Account Management” and “Switch to Pro Account”.
Next, you will be asked to select the appropriate type of profile and its subject.
After successful connection, open the video you are interested in in your profile. To go to the analytics section, click on the three dots on the screen.
Do you want to know how much you can earn on your TikTok account? Use special calculators and services to determine audience engagement and calculate the approximate cost of placing an advertising publication.
We hope that our recommendations will help you promote your videos to the “Featured” ones. We wish you to gain popularity in your favorite social network! Finally, we suggest watching a useful video on our topic to learn something new: