Conservation International and TikTok: save the world with the social network

Conservation International and TikTok: save the world with the social network TikTok

Social networks are becoming a platform for promoting ideas. This is especially popular among the defenders of the planet. A similar collaboration appeared on TikTok.

Who negotiates with whom

Conservation International has entered into an agreement with a social network to alert citizens about the protection of the oceans, seas, and the aquatic environment in general. To do this, they even launched the #SaveOurOceans challenge. The action is aimed at informing users, conveying the importance of water resources for the planet. At the same time, fundraising is taking place.

Organization work

Conservation International is an international society for the conservation of nature. The non-profit organization is headquartered in Washington DC. At the same time, it develops activities all over the planet.

The campaign was first founded by Spencer Beebe in 1987 to protect endangered species of fauna. Today, 900 employees are actively working in 45 countries around the world. Particular attention is paid to the states of Africa, Asia, South and Central America. Separately, a staff of research, protection of Oceania was created. Water is the main focus.

“The work of the organization is aimed at exploring uncharted areas of the planet, protecting the environment,” said Russell A. Mittermeier. – In just one year, more than 20 species of animals were discovered in Indonesia. Protect the ocean from garbage dumps. Prevent the hunt for rare animals.”

Conservation International attracts volunteers who want to save the planet. The location of the person does not matter. The main thing is dedication, a new look at the protection of nature, ideas.

During the year, volunteers spend 135-140 million dollars to complete the mission.

It’s not just the wealthy who donate money to charity. Corporations spend billions, small sums are allocated by ordinary citizens.

Engaging TikTok

In 2019, the leadership of the organization decided to turn social network developers to protect the planet. The directors of TikTok were the first to agree.

So, from August 26 to September 9, the social network launched the #SaveOurOceans challenge flash mob, accompanied by thematic special effects for the video.

The essence of cooperation was that:

  • Users posted themed videos using effects. The materials were tagged with the hashtag #SaveOurOceans challenge.
  • For each video, TikTok donated $2 to Conservation International.
  • For the designated time, it was possible to “collect” one hundred thousand dollars. The money was sent to clean up three thousand square kilometers of the oceans.

    The action was picked up by well-known bloggers, actors, musicians, ordinary users. Even after September 9th, the challenge continued.

    “We see how important it is to save the Earth from humanity itself. Therefore, the #SaveOurOceans challenge flashmob will continue to be held at regular intervals. People not only collect money, but learn a lot of new things,” announced the developers of the social network.


    Conservation International and TikTok: save the world with the social networkA recent study by the United Nations (UN – United Nations) showed that every year plastic kills:

  • A million birds.
  • 100 thousand sea creatures.
  • 5000 square meters of green spaces.
  • “By 2050, the plastic contained in the oceans, seas, will exceed the weight of all fish combined. By 2100, it will be a floating continent the size of North America.”

    Activists, volunteers, “green” organizations urge people to pay more attention to the problem. This is especially true for residents of countries coastal to the seas and oceans. The action was even supported by Stunna Girl Runway.

    “TikTok is a cross-media platform focused on art and fashion. It’s not so important to raise money, how to inform followers, send users to good deeds.”

    Why are oceans needed?

    Water salt resources are not just beautiful. This is not only a place for relaxation, swimming, surfing, diving. The benefits of the oceans are invaluable. So:

  • Every third person depends on seafood. Namely – from acids, omega-fats. Lack of vitamins leads to health problems, and eventually to death.
  • Sea salt is an indispensable component for the treatment of a number of skin diseases, asthma, cardiovascular, autonomic, and nervous systems.
  • Water resources provide 22.4 billion in income for several thousand million people annually.
  • The islands are home to 44% of the world’s population.
  • Water provides a number of important natural phenomena.
  • Do good

    Anyone can draw attention to the problem. In a social network, this is done like this:

  • TikTok opens.
  • A short video is being filmed. Not necessarily with views of the ocean, the sea. You can briefly talk about the importance of the purity of water resources, share ideas about the conservation of nature.
  • The publication is signed with the hashtag #SaveOurOceans challenge.
  • If desired, the material is reposted by other social networks – Facebook, Instagram, Twitter.
  • @conservationorgPost with ##SAVEOUROCEANS & you’ll help protect 3,000 sq. km of ocean. with TikTok & @ConservationOrg♬ original sound – conservationorg

    “The main weapon is information. 75% of the population don’t even know how long plastic takes to decompose. And this is more than 300 years for a small water bottle. Do not be afraid to share information, talk about important things, publish useful articles on your pages. Start sorting garbage, partner with recycling plants, use less plastic.”

    Conservation International and the UN – United Nations urge you to start with your family. Namely:

  • Avoid disposable tableware.
  • Use paper bags when shopping.
  • Buy reusable thermos mugs.
  • If possible, choose glass containers.
  • Sort waste.
  • Share information with friends and family.
  • Organize mass cleanups.
  • The main thing is desire and at least five minutes of time every day.

    @conservationorgPost with ##SAVEOUROCEANS & you’ll help protect 3,000 sq. km of ocean. with TikTok & @ConservationOrg♬ original sound – conservationorg

    TikTok is also launching the #SaveOurOceans challenge today. The timing of the promotion is reported on the website of the platform manufacturers.

    In order for the social network to work without failures, do not forget to update the program codes. The installation is carried out from the Play Market, App Store. Downloading is free, with a stable Internet connection it lasts a minute. Authorization of registered users is automatic.

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